Selling your product to large enterprises is no easy feat that requires an enterprise-specific strategy. In Mark's most recent talk at Prisma Day 2019, he shares strategies to help products achieve enterprise adoption.

The operating plan provides a clear set of priorities and desired outcomes shared by your team and key stakeholders. It gives you the framework to assess progress, double down where things are working, and fail fast where they are not.

We started with the end goal of a startup: to find product market fit and put in place the foundation to scale go to market. Achieving this entailed a combination of things a team would DO  - create, implement, build  - and things that they had to LEARN  - gain insight and validate with data.

Closing your first deal is one of the most energizing startup milestones. At the same time, the journey is unpredictable, counter-intuitive, and time-consuming. This post explores strategies founding teams can adopt that will dramatically increase your likelihood of closing a successful first deal.